The age-old debate in advertising: stick to time-tested offline media or invest in online ad spaces? More importantly, are you leveraging the right advertising tools for your ad campaigns? As we delve deeper into the digital age, going omnichannel is the solution to boost your business growth.
Omni-what?
Let’s get it out of the way: what does omnichannel mean? The dictionary defines “omni” as “all; of all things,” and “channel”, from advertising perspective, refers to the media used to advertise. More than just another business buzzword, omnichannel refers to a strategy whereby an ad campaign is marketed across various platforms to create a unified advertising experience.
Regardless of your industry or business size, competition is inevitable in the business world. The general consensus is that a high level of competition leads to increased demand for a particular product or service. Hence, ad campaigns are pivotal in getting the word out and reaching your target consumers.
Advertise Offline, Online, Or Both?
Now, the next question that pops into the minds of every advertiser and business owner: online advertising or offline advertising? There’s no clear winner here, as both channels have their own pros and cons. Of course, factors like budget and campaign objectives will greatly influence your choice of advertising media.
At first glance, the omnichannel advertising approach appears to be a luxury that favours organisations with deep pockets. More so if you intend to utilise online and offline ad spaces simultaneously to maximise your audience reach. You know what they say: don’t put all your eggs in one basket.
But what if we tell you that it’s possible to extend your offline ad campaigns to the online world without incurring additional creative costs?
Meet Our Omnichannel Solution
Going omnichannel may seem intimidating for those unfamiliar with the concept. At the same time, we believe advertising should be easy. Hence, AdEasy Extend was built with both new and seasoned advertisers in mind. Our proprietary omnichannel solution enables you to advertise offline and online – all you have to do is book offline ad spaces and add on the corresponding online extensions (hence, AdEasy Extend. Geddit?).
We know how hard it is to come up with masterpieces that’ll wow the audience. The good news is you can use the same ad creatives for both offline and online campaigns with AdEasy Extend! No more racking your brains to create different versions of visuals (your graphic designer will thank you).
In case you’re curious, the curated online extensions under AdEasy Extend include top-of-mind platforms such as YouTube and Spotify; and popular websites like SAYS, The Star, Astro Awani, CNN, ESPN, and more. With a variety of packages to choose from, you can unlock access to in-demand online media at prices that make sense for your budget and advertising needs.
AdEasy Extend, In A Nutshell
1. From TV To YouTube
From black-and-white displays to razor-thin flat screens, the television aka TV has evolved drastically through the decades. Despite the rise of online streaming sites, there’s still demand for TV content today. Malaysia’s leading content company, Astro claims it’s serving 5.7 million households nationwide with 74% penetration across its 206 channels.
In addition, research shows that incorporating YouTube TrueView ads to your TV ad campaigns results in an average of 23% increase in brand lift and 42% increase in millennial reach.
Captivate your audience as they're glued to the screen.
2. From Radio To Spotify
Who listens to the radio nowadays? 94% of people in Peninsular Malaysia still do. Moreover, now you can tune in to radio stations in Malaysia online via their respective websites or dedicated apps. Fun fact: radio and Spotify have an audience overlap of only 12%. By extending your radio advertisement to Spotify, your brand will be able to reach more listeners.
Spotify Audio Ads are served during active sessions, where Spotify users will hear your ad between songs. Hello, 100% Share of Voice (SOV)!
All ears on you - reach people whenever they're tuned in.
3. From OOH to Mobile
According to a study by JCDecaux, the world's biggest out-of-home (OOH) advertising company, the combination of OOH and mobile ads in a campaign drove the increase in physical store visits by 2.5X, compared to advertising on those two channels separately.
What’s more, neighbourhood mobile ads are served to mobile devices that are detected within 5km of your OOH ads – thus guaranteeing viewable ad exposures.
Fortify your ad campaign and connect with potential customers.
4. From Print To Online Publications
Make your campaign even more impactful by merging print ads (newspapers and magazines) with online publications. By advertising on more than one channel, your brand gains more exposure and you could attract potential consumers who were previously out of reach.
Online publication ads are typically shown on either “In-Read” or “Run-of-Site” (ROS) placements. What’s the difference between both advertisements? In-Read ads are placed within relevant editorial content on a website. They’re viewable when users scroll down the webpage to consume the content. As for ROS ads, they can appear anywhere within the targeted online publisher’s webpage. However, the publisher is the one who decides where the ad is placed, not the advertisers.
Grow your online presence and get discovered.
Ready to go omnichannel and reach your audiences everywhere with AdEasy Extend? Visit AdEasy.co today and let’s talk!
