A common assumption among advertisers: offline advertising, unlike online, is unmeasurable. If you’re one of them, it’s time to revisit that mindset. What if we tell you that tracking location-based ad campaigns’ performance is possible?
Trust us, we know how much hard work goes into planning, strategising, and executing an ad campaign. And that’s not all - you have to ensure effective performance metrics are implemented, so you can track your campaign’s success.
Every organisation today aims to be data-driven. When it comes to making important business decisions, utilising actual data will lead to solid findings versus relying solely on observation and intuition. Hence, we believe your advertising decisions should be backed by data that you can access 24/7. And I’m here to tell you our proprietary feature, AdEasy Analytics, will enable you to do that.
So, what is the idea behind AdEasy Analytics? One of the biggest challenges for offline advertising is gathering data and converting them into actionable insights. While most advertisers are familiar with online campaign tracking, the same can’t be said for offline ad campaigns.
The lack of knowledge and tools on how to track offline campaigns may have steered advertisers away from adding offline media into their advertising mix. AdEasy Analytics was created to change that. Our analytics tool enables advertisers to measure their location-based ad campaigns’ performance using location data, including the types of audience profiles who were exposed to their ads.
We at AdEasy aim to make advertising easy. The benefits you can reap from utilising AdEasy Analytics are:
1. Gain hard-to-access insights
AdEasy Analytics is powered by a platform with the world’s biggest data sets of people’s behaviours. Powerful AI/ML (artificial intelligence/machine learning) models are used to derive actionable intelligence from unique, large scale data sets in a privacy-safe manner to enable you to understand and evaluate your location-based ad campaign performance.
2. Understand your audience at a deeper level
Gain insights to build a complete picture of your audience's preferences and habits, so you know where and how to reach them.
3. Make strategic decisions
Use AdEasy Analytics to launch successful location-based ad campaigns that reach the right audience.
4. Utilise valuable data to optimise your next ad campaign
Analyse your ad campaign data to continuously run better and improved future ad campaigns.
AdEasy Analytics consists of two types, namely pre-campaign analytics and post-campaign analytics.
This question probably crossed your mind while you’re reading this post. Let’s get it out of the way.
AdEasy Analytics is powered by a credible big data platform with the world’s largest source of intelligence on people and places in a privacy-led environment. Designed to integrate online and offline consumer data, they leverage real-world data of 1.6 billion individuals across 44 countries in the United States, Europe, Middle East, and Asia Pacific.
Consensual location data is obtained from varied disparate sources like direct publisher partnerships, data aggregators, maps and real estate data providers, ad exchanges, etc. This data is aggregated utilising proprietary technologies to provide the latest analytics and insights on an individual's offline behavior and interaction with brands in the real-world in a privacy-compliant way. The platform doesn’t store or deal with Personally Identifiable Information (PII), and it’s also GDPR and CCPA compliant.
We all know that data accuracy matters. With regards to location intelligence, the accuracy of location pings vary by geography (it generally has an accuracy of 10m to 20m). For post data ingestion, all data are subjected to a rigorous cleansing process and validations. Data that suffer from errors, such as truncated location data, invalid decimal entries, and erroneous default locations (centroids of places) are filtered out.
Want to run campaigns that drive results? Get actionable data and make smarter campaign decisions with AdEasy Analytics.
DON’T MISS OUT: FREE Post-Campaign Analytics Report worth RM1,999 with any location-based ad bookings, only on AdEasy. Offer ends 31 December 2021.