Advertise On The Go With Transit Advertising

The revving engine of a public bus, the stillness of a car ride to your intended destination – we’re always in motion. Regardless of the transportation mode, we rely on some form of transit to take us from Point A to Point B (sometimes with detours). What better way to capture consumers’ attention when they’re on the go than with transit advertising?

You’ve probably seen advertising wraps on vehicles, especially public transport. Or even print and digital ads splashed across massive posters and LED display screens at transit terminals like train stations and bus hubs. These are prime examples of transit ads. Call them “moving billboards”, if you will. Transit advertising is a dynamic out-of-home (OOH) media, where it engages audiences as they commute throughout the day. 

What makes transit ads effective? Here are the advantages of transit advertising that are worth considering:

• Transit ads are hard to ignore, because they’re in the commuters’ direct line of view. More so if the advertisements are brilliantly designed.
• You can’t turn them off. Ad blockers don’t stand a chance.
• Ad space exclusivity. For wrap advertising, your ad is displayed on the exterior of a vehicle (e.g. body, doors, and boot lid) which offers high visibility. In short, you have the entire canvas to yourself. Have you seen car or bus wraps that feature more than one brand? Exactly.

Let’s take a look at the types of transit advertising available in Malaysia.

1. Bus advertising

Buses go where people go. Grab their attention with a truly moving bus advertisement.

Public buses are one of the most common modes of transportation. Popular among urbanites and folks residing in rural areas, buses are easily accessible. Not to mention, bus fares are relatively cheaper compared to other public transports. From high-traffic routes in the city to interstate travels, buses offer mass coverage in targeted locations. 

Bus advertising cost varies according to ad placements. Advertisers can opt for attention-grabbing exterior wraps, or bus interior cards that are positioned above the passenger seats. While exterior ads provide constant exposure, interior ads give captive passengers something to lay their eyes on – besides their mobile phones. 

2. Train advertising

Get your brand back on track with train advertising. 

Trains are another public transport that’s favoured by city commuters. The main players of rail transportation in Malaysia are Keretapi Tanah Melayu (KTM) commuter, Light Rail Transit (LRT), Mass Rail Transit (MRT), and monorail. As trains operate based on fixed routes, your ads are always on the move – thus gaining thousands of impressions daily (or more during peak hours). Train ads deliver high engagement, due to the high dwell time in the stations as commuters wait for their trains to arrive. In addition to exterior wraps and in-train advertisements, you can also advertise on strategically-located screens within the vicinity of the train stations.

3. Taxi advertising

Drive brand awareness and more with taxi advertisements.

For those who prefer to commute individually (particularly during this post-pandemic era where social distancing is encouraged), taxi rides are a good option. The biggest advantage of travelling via taxi is that you’ll reach your final destination without any stops in between, unlike buses and trains. Taxis aren’t restricted to specific routes or areas, so taxi ads are capable of catching the attention of a much broader market.

4. Car advertising

Go the extra mile by advertising on cars.

Understandably, vehicle sales in Malaysia took a dip last year due to the pandemic. However, research firm HLIB Research expects a surge in vehicle purchases in 2022 - boosted by upcoming car launches and the extension of the Sales and Services Tax (SST) exemptions until mid-2022. This translates to more vehicles on the road, and the perfect opportunity to venture into car advertising. Think about it: more cars equals more eyeballs. From vibrant car wraps to striking car-top ads, the choices are aplenty for advertisers.

5. Lorry advertising

Make your ads go the distance with lorry advertising.

Here comes the giants! The sheer size of a lorry is already a sight to behold. As they cruise along the highways, crossing from one district to another – ads on lorries will reach a diverse demographic, thus maximising your brand awareness. Get your brand on the road and turn heads with static exterior wraps or dynamic LED screens. Lorry advertising is a fantastic way to make a bold statement for your brand. 

In a nutshell, transit advertising offers the perfect moving canvas to put your brand front and center. Explore more transit advertising options on AdEasy! Score the best deals 24/7 with our Price Match Guarantee and book your preferred ad spaces anywhere in Malaysia - all on one user-friendly platform.