I never knew what startups are until I became a volunteer in a student organisation in my university. From there on, I learnt more about the intriguing world of startups and their impact on economic growth. I just never thought I would be working at one until AdEasy came into the picture. I first heard of AdEasy back in 2019 when I came across an ...
Elysia Yam
Did you know that you could run DOOH advertising campaigns with only GIFs? What, GIFs? Those animated images that just play on repeat? That's right. We all love a good creative advertising campaign that plays with hi-tech. There are so many great out-of-home (OOH) examples out there that make use of augmented reality, hidden cameras, ...
Therine Goh
Digital Out-of-Home (DOOH) were all the rage before the pandemic struck. Does it still make sense to advertise with DOOH media now? Traffic and footfall in public spaces have decreased significantly since Covid-19 began, leading many people to believe that OOH advertising is a bad idea at the moment... But is it?
Therine Goh
Let's not sugar-coat the facts: Business is bad this year. The Malaysian economy is projected to shrink by about 10.9%. During the MCO, we saw many small and big businesses shut down and our shopping malls got empty. Experts keep warning that an economic recession is coming, some even claiming it will be worse than the 1997 Asian Financial Crisis. ...
Therine Goh
