As high Internet penetration fuels the growth of online content consumption, it’s about time you ramp up your online advertising efforts to draw more people to your business. From leaderboard ads to video pop-ups, online advertising lets you reach your target audience in an engaging manner.
Kimberly Tan
Prominently mounted alongside highways and main roads, it’s hard not to notice the gigantic structures we call billboards. They are designed with one purpose in mind – to catch one’s attention and leave a memorable impression with eye-catching visuals and clever copy. Is billboard advertising still effective, though?
Shee Jian Lim
Ah, work days. Some days are fun; others seem to drag on with no end in sight. Drowning in deadlines? Mornings feel unusually slow? Feeling unmotivated to tackle mundane tasks? Caffeine (or whatever survival juice you run on) can only do so much. A productivity playlist is just the thing you need to get out of the workday slump.
Kimberly Tan
You have developed a brand new product or an industry-disrupting service. How do you generate buzz especially if you don’t already have a loyal customer base? Here’s when advertising comes in.
Kimberly Tan
