“Who watches TV these days?”
Driven by rapid digitalisation, much has been said about linear TV’s viewership decline. Does it mean you should dismiss this old-school advertising medium? Nope. There’s a reason why TV is still relevant, and proven to be an effective advertising channel, time and time again.
Sceptical about the effectiveness of TV advertising in Malaysia? Here are some notable figures from Astro Malaysia’s Integrated Annual Report 2021:
- TV viewership has remained strong at 73%.
- On Demand shows recorded 222 million streams.
- Average weekly viewing on Astro GO: 213 minutes, extending viewing across linear and On Demand.
- Astro customers spent an average of 4 hours watching Astro (two-thirds of their time goes to watching vernacular content).
- 77% of the advertising revenue is acquired from content across Astro’s vernacular channels.
In addition to the numbers above, TV advertising is a prime choice when it comes to building brand credibility. TV advertising in Malaysia is strictly regulated to ensure they are not deceptive in nature. Advertisers must provide supporting evidence for any claims made in their ads before getting approval for broadcast. This translates to high trust for brands advertising on TV.
Advertising is not limited to just introducing a new brand, and promoting new products or services. It is essential in staying at the forefront of consumers’ minds. Notice how established brands such as Coca-Cola, Nike, and McDonald’s are still churning out ads despite being household names? Their purpose of advertising is to reinforce their brand presence in the minds of consumers, and stay ahead of the competition.
Interested in expanding your reach through TV? Let Astro Power Hour be your strategic TV advertising solution. Astro Power Hour’s specially curated TV packages enable your brand to connect with the right audience. As the leading content aggregator in Malaysia, Astro serves 5.7 million households with 73% penetration across 200+ channels.
6 reasons why you should advertise on TV with Astro Power Hour:
- Targeted channels: You can select your channel mix to reach your intended viewers.
- High frequency: Enjoy more spots and value compared to regular ad packages.
- 12-month protection rate: Your chosen TV ad package(s) will not be affected by rate changes for 1 year.
- Broad reach: TV is a powerful medium that’s capable of getting through a large audience.
- *Complementary TV commercial (TVC) production: Get a FREE 15-second TVC production worth RM7,000!
- *Bonus entitlement: Receive a Facebook photo album on selected platforms, OR a digital screen campaign on a selected site with any Tier 2 or Tier 3 package(s).
Astro Power Hour offers 5 TV ad packages to choose from, based on your target audience segments - Malay, Chinese, Indian, Kids, and PMEB (Professionals, Managers, Executives, and Businessmen). Some of the TV packages are customisable, whereby you can choose your preferred add-on channels to achieve the right channel mix for your TV advertising strategy.
1. Malay Packages
2. Chinese Packages
3. Indian Package
4. Kids Packages
5. PMEB Packages
Book Astro Power Hour packages on AdEasy and start advertising on Malaysian TV today!
*Terms and conditions apply
