--- title: Why Courier Firm Lalamove Invested In OOH And DOOH During Malaysia's Lockdown description: Most businesses opted for online ads during the lockdown. Are OOH and DOOH still worth investing? AdEasy's CEO and co-founder, Melissa Sim weighs in. image: https://blog.adeasy.co/hubfs/s3-news-tmp-140656-97f5b8bf-a55c-41e2-b54d-33f0f0557d5d--2x1--940.jpeg --- [![AdEasy Logo](https://blog.adeasy.co/hubfs/adeasy-logo.svg)](https://adeasy.co/) - [Browse Media ![](https://blog.adeasy.co/hubfs/chevron-down.svg)](https://adeasy.co/browse-media) - Promotions ![](https://blog.adeasy.co/hubfs/chevron-down.svg) [Astro Power Hour TV](https://adeasy.co/promo/astro-power-hour-tv) [Billboard Value Packages](https://adeasy.co/promo/billboard-value-packages) - Partner With Us ![](https://blog.adeasy.co/hubfs/chevron-down.svg) [I'm a Media Owner](https://adeasy.co/register-as-a-media-owner) [I'm an Agency](https://adeasy.co/join-as-agency-partner) - [About Us ![](https://blog.adeasy.co/hubfs/chevron-down.svg)](https://adeasy.co/who-we-are) [Who We Are](https://adeasy.co/who-we-are) [How AdEasy Works](https://adeasy.co#howitworks) - [Blog](https://blog.adeasy.co/) [Log In](https://adeasy.co/?openLogin=true) [Sign Up](https://adeasy.co/?openSignup=true) - Browse Media ![](https://blog.adeasy.co/hubfs/chevron-down.svg) - Partner With Us ![](https://blog.adeasy.co/hubfs/chevron-down.svg) [I'm a Media Owner](https://adeasy.co/register-as-a-media-owner) [I'm an Agency](https://adeasy.co/join-as-agency-partner) - About Us ![](https://blog.adeasy.co/hubfs/chevron-down.svg) [Our Story](https://adeasy.co/our-story) [How AdEasy Works](https://adeasy.co#howitworks) [Blog](https://blog.adeasy.co/) - [Log In](https://adeasy.co/?openLogin=true) [Sign Up](https://adeasy.co/?openSignup=true) - [Back to Blog](https://blog.adeasy.co/) - Why Courier Firm Lalamove Invested In OOH And DOOH During Malaysia's Lockdown # Why Courier Firm Lalamove Invested In OOH And DOOH During Malaysia's Lockdown Kimberly Tan 10th March 2021 ![](https://blog.adeasy.co/hubfs/s3-news-tmp-140656-97f5b8bf-a55c-41e2-b54d-33f0f0557d5d--2x1--940.jpeg) Malaysia’s advertising industry took a hit when the pandemic struck last year. Most businesses opted to take their ad campaigns online. As the Movement Control Order (MCO) restrictions gradually loosen, are out-of-home (OOH) and digital out-of-home (DOOH) advertising still worth investing? Malaysian on-demand delivery service provider, Lalamove did just that. It turned to AdEasy, an online marketplace for ad space to select the OOH and DOOH sites that met their criteria. In a feature article by [The Drum](https://www.thedrum.com/), AdEasy’s CEO and co-founder, Melissa Sim said that AdEasy was able to assist Lalamove in providing a huge inventory of strategic billboard locations in a short time frame. ![melissa sim adeasy](https://blog.adeasy.co/hs-fs/hubfs/melissa%20sim%20adeasy.png?width=501&name=melissa%20sim%20adeasy.png)Melissa Sim, CEO and co-founder of AdEasy > Lalamove is a good example of how a company turned a challenging time into an opportunity. While most companies had a knee-jerk reaction to the pandemic last year, they doubled down on their ad spend to increase their brand awareness which resulted in them becoming one of the household names in logistics. > > You could literally see a Lalamove ad everywhere in the Klang Valley. Today, their success speaks for themselves when you hear people say "*I’ll Lalamove it over to you*." You can read the rest of the article [here](https://www.thedrum.com/news/2021/03/04/why-courier-firm-lalamove-invested-ooh-and-dooh-during-lockdown-malaysia). [AdEasy](https://blog.adeasy.co/tag/adeasy) [PR Features](https://blog.adeasy.co/tag/pr-features) ### About The Author ![](https://blog.adeasy.co/hubfs/kimberly-1.png) Kimberly Tan Kimberly is a true introvert who lives to eat. She occasionally moonlights as a Jazzercise instructor to stay in shape. ## You may also like #### Join Our Mailing List Get the latest scoop and exclusive offers delivered to your inbox. - #### About - [Careers](https://adeasy.co/career) - [Press](https://adeasy.co/press) - [Privacy Policy](https://adeasy.co/privacy-policy) - [Terms of Use](https://adeasy.co/terms-of-use) - #### Additional Services - [Ad Delivery](https://adeasy.co/ad-delivery) - [Create Your Ad](https://adeasy.co/create-your-ad) - #### Help Center - [FAQ](https://adeasy.co/faq) - #### [Contact Us](https://adeasy.co/contact-us) - [hello@AdEasy.co](mailto:hello@AdEasy.co) - [+6019-9901770](https://wa.me/60199901770) - [![Facebook](https://blog.adeasy.co/hubfs/facebook-f.svg)](https://www.facebook.com/adeasyhq) [![Instagram](https://blog.adeasy.co/hubfs/instagram.svg)](https://www.instagram.com/adeasyhq) [![LinkedIn](https://blog.adeasy.co/hubfs/linkedin.svg)](https://www.linkedin.com/company/adeasyhq) [![TikTok](https://blog.adeasy.co/hs-fs/hubfs/tiktok-icon-50.png?width=18&height=18&name=tiktok-icon-50.png)](https://www.tiktok.com/@adeasyhq)