Why Courier Firm Lalamove Invested In OOH And DOOH During Malaysia's Lockdown

Kimberly Tan

Malaysia’s advertising industry took a hit when the pandemic struck last year. Most businesses opted to take their ad campaigns online. As the Movement Control Order (MCO) restrictions gradually loosen, are out-of-home (OOH) and digital out-of-home (DOOH) advertising still worth investing?

Malaysian on-demand delivery service provider, Lalamove did just that. It turned to AdEasy, an online marketplace for ad space to select the OOH and DOOH sites that met their criteria. In a feature article by The Drum, AdEasy’s CEO and co-founder, Melissa Sim said that AdEasy was able to assist Lalamove in providing a huge inventory of strategic billboard locations in a short time frame.

melissa sim adeasyMelissa Sim, CEO and co-founder of AdEasy

Lalamove is a good example of how a company turned a challenging time into an opportunity. While most companies had a knee-jerk reaction to the pandemic last year, they doubled down on their ad spend to increase their brand awareness which resulted in them becoming one of the household names in logistics.

You could literally see a Lalamove ad everywhere in the Klang Valley. Today, their success speaks for themselves when you hear people say "I’ll Lalamove it over to you."

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