In today’s Internet era, social media rules. Advertisers can’t deny the power of virality in social media. However, social media networks are notorious for their ever-changing algorithms. Relying solely on them may not be a wise move. Here’s how to advertise online elsewhere.
Social Media Is Great, But…
Fun fact: Malaysia ranked 5th in the world for social network penetration, with approximately 28 million active social media users (that’s 86% of Malaysia’s population). The study by DataReportal also highlighted the top 3 most-used social media networks in Malaysia, namely YouTube, WhatsApp, and Facebook.
Social media has come a long way from being merely online platforms to meet new people and rekindling old friendships. Today, they are becoming the source of information, on-the-go entertainment, and breaking news (if you follow reputable news sites, that is) for digitally-savvy generations. Social media has made information sharing quicker and more convenient than ever before.
Naturally, brands are making their online presence felt by creating business accounts on social media sites. Social media advertising requires a solid content strategy (e.g. content type, posting frequency, etc.) to navigate the tricky algorithms. There’s no one-size-fits-all approach, as it varies according to industry and target market (B2B vs. B2C). In addition, content saturation is a common concern with social media advertising. Unless you’re pumping money into paid ads, organic posts may get drowned in the newsfeed sea - as brands fight for attention from social media users.
If you want to amplify your digital reach, consider advertising on websites and WiFi portals instead.
Website Advertising
One of the major consequences of the digital surge is the accelerated decline of print media, such as newspapers and magazines. With everyone constantly glued to their mobile devices, it only makes sense for print media to shift online in order to remain relevant and not lose readership. Now that local newspapers like New Straits Times and Berita Harian have gone digital, advertisers can reach more audiences by placing online ads on these news portals.
Advertise on Malaysia's top news sites and digital publications.
The rise of digital media has also sparked a wave of on-demand social news sites. What sets these content-driven websites apart from news portals? They curate trending stories on the web and present them in bite-sized content (e.g. articles and videos) to appease today’s digital consumers. While some social news sites such as SAYS, OHBULAN, and VIRALCHAM cover a wide range of topics from lifestyle to culture, there are websites that cater to niche audiences, like TechNave and Carlist.my. Website advertising comes in various forms, with display ads being the most popular. Check out our display ads cheat sheet!
WiFi Portal Advertising
Internet access is no longer seen as a luxury, but a necessity in modern times. We are so accustomed to going online for almost everything (from a quick Google search to replying to urgent texts and emails), the thought of living without the Internet seems unimaginable.
It’s not surprising that premise owners are offering WiFi connectivity for their customers as a value-added service to increase their dwell time in stores. Most premises require users to sign up to gain access to their WiFi. Hence the signup page serves as the perfect avenue to advertise, as the ad is unskippable. Need more reasons to advertise on WiFi portals? Read here.
Now you can advertise on WiFi portals too. Source: GoodyReach.com
The time to go digital is now. Take your business into the online sphere and reach more consumers. Interested in online advertising, but don’t know where to begin? Skip the hassle of visiting multiple websites and get the information you need all in one place: AdEasy.
