While the nation’s economy recovers progressively, various sectors are bouncing back after suffering a massive blow from the ongoing pandemic (it’s not over yet, folks). One such industry is advertising, as businesses restart their efforts to reconnect with consumers.
Here comes the cliché: the end of 2021 is just around the corner. Let’s not sugar-coat things – it has been a challenging year for most businesses. The Covid-19 ravage has forced companies to undertake administrative cost-cutting measures to stay afloat. Some opted to reduce their ad spend, which came at a price: losing their market share. In today’s ultra-competitive business world, keeping your brand consistently top-of-mind with consumers is undeniably tough. Even established brands are still advertising despite being household names. With the drastic change in consumer behaviour and spending habits of late, your brand needs to stand out or risk being forgotten.
You’ve probably heard it a thousand times: advertising is crucial to any type of business. A well-executed ad campaign not only raises brand awareness, but also wins over your target consumers. Advertisers are spoilt for choice when it comes to advertising media options. Whether your advertising efforts are concentrated on offline ads, online ads, or even both, AdEasy offers a one-stop marketplace for businesses to find the ideal ad spaces. With 18 types of media and over 26,000 ad spaces in its catalogue, AdEasy enables users to browse, compare real-time prices, and book any ad space in a few clicks.
Curious to know which media ranked highly on our search queries? Here’s a list of the top 5 most searched advertising media on AdEasy:
1. Radio
Remember this retro gem? These days, you can tune in to your favourite radio stations anywhere - offline and online.
Think radio is irrelevant? This Radio Audience Measurement (RAM) survey proved otherwise. While the way we listen to the radio has since evolved, it’s still a well-loved medium by Malaysians from all walks of life. Fun fact: Malaysia hosts 24 private radio stations, and 34 government-owned radio stations (operated by Radio Televisyen Malaysia aka RTM).
2. Billboard
Amplify your brand message with larger-than-life displays.
Ah, the mother of out-of-home (OOH) advertising. The sheer size of a static billboard makes it impossible to ignore, whether you’re on the road or walking down the streets. A major plus point for billboard advertisement is the 24/7 mass exposure, come rain or shine.
3. Digital Billboard
Bring your ads to life with vivid animations splashed across LED screens.
An increasingly popular format for digital out-of-home (DOOH) advertising, it’s essentially the digital cousin of static billboards. We all know that creative and clever ads are the key to capturing the hearts and minds of your audience. Digital billboard allows advertisers to unleash out-of-the-box creativity by utilising rich media to elevate their ads to the next level.
4. Television
Captivate your audience as their eyes are glued to the screen.
Before you say anything – yes, there are still people who watch TV today, despite the decline in viewership. TV has always been a credible medium for the latest news and entertainment across generations. Hence, television commercials signify that your brand means business, and it can afford to buy the attention. Remember those classic Malaysian TV commercials back in the '90s? It's truly the golden era of television advertising.
5. Website
Serve up your ads to your intended audience.
The rapid digital shift and high Internet penetration have highlighted the urgency for businesses to expand their online presence. Want to get your brand noticed by digitally-savvy consumers? Advertise online via website advertising. In addition to being cost-effective, website ads are highly targeted to ensure your brand message reaches the right crowd.
Check out the rest of our media listings on AdEasy! Need some help in selecting the right media for your next ad campaign? Get in touch with Team AdEasy, or email us at hello@AdEasy.co. Our consultation is always free. :)
And on that note, we would like to take the opportunity to wish you Happy New Year in advance. Here's to an extraordinary year ahead. Goodbye 2021, hello 2022!
