Buy Now, Pay Later: The New Payment Trend
The Buy Now, Pay Later (BNPL) trend is gaining traction in the fintech space. Malaysian consumers are catching up to...
17th August 2021 • 4 min read
Webinar Recap: How To Identify The Right Media To Reach Your Customers
Missed our 9 June webinar? Here’s a recap of what I shared about how to identify the right media that will reach your...
18th June 2021 • 5 min read
Why Courier Firm Lalamove Invested In OOH And DOOH During Malaysia's Lockdown
Malaysia’s advertising industry took a hit when the pandemic struck last year. Most businesses opted to take their ad...
10th March 2021 • 1 min read
Emerging Marketing Trends In Asia During Covid-19
AdEasy’s COO and co-founder, Therine Goh was featured in a recent article by Marketing in Asia, where she shared her...
4th March 2021 • 2 min read
What I Learnt During My Internship At AdEasy
I never knew what startups are until I became a volunteer in a student organisation in my university. From there on, I...
19th January 2021 • 4 min read
How Survival Mode Looks Like Inside A Startup
When life gives you lemons, make lemonade. I used to roll my eyes at this expression, thinking how cliché it sounds....
6th October 2020 • 5 min read
